The rapidly growing demand for electric vehicles (EVs) in India has attracted global companies, and when it comes to innovation, Tesla's name comes first. This company of Elon Musk is now preparing to run its wheels on Indian roads. Let's know what Tesla India is bringing.
Tesla's entry in India
Tesla's entry in India has been a topic of discussion for a long time. Although this process has been a bit slow, but in 2024 there are solid indications that Tesla is now serious in India.
What is Tesla? A Brief Introduction
Founding and Growth of Tesla
Tesla was started in California in 2003. Its mission was to lead the world towards sustainable energy. Its first car was the Roadster, but real success came with the Model S, Model 3, and Model Y.
Elon Musk's Vision
Elon Musk's dream is that everyone should drive electric vehicles and contribute to saving the earth. His thinking has made Tesla a revolution in the automobile industry.
Status of EV market in India
Changing thinking of Indian consumers
Now Indian customers are moving away from petrol and diesel to EVs. Rising fuel prices and environmental concerns have changed people's thinking.
Government's EV-friendly policies
Steps like FAME II scheme, tax rebate, and expansion of charging stations have been taken by the government, which has given a boost to the EV sector.
Tesla's journey in India
Initial efforts and obstacles
In 2021, Tesla registered in India under the name Tesla India Motors and Energy Pvt Ltd. But high import duty and lack of policy clarity slowed down progress.
Tesla's plan in India in 2024
Now Tesla is in talks with the government. There is talk that it is serious about setting up a plant in India and plans to launch affordable models.
Possibility of Tesla's factory in India
Looking for location
Tesla is looking for locations in states like Maharashtra, Gujarat, and Tamil Nadu, where the automobile sector is already strong.
Make in India and production policy
If Tesla manufactures cars in India under 'Make in India', it will not only reduce costs but also increase employment.
Tesla cars: What will be offered for India?
Tesla Model 3
This is Tesla's cheapest sedan car. It has autopilot feature, great range and innovative design.
Tesla Model Y
This is the SUV version, which can be launched keeping in mind Indian families.
Price and availability
Prices according to Indian market
If local assembly happens, the price of Tesla Model 3 can be between ₹ 30-35 lakh. Otherwise, with import duty it can go above ₹ 50 lakh.
Booking and delivery process
Tesla can book online through its website. Test drives, service centers and charging networks will also be developed in India.
Facing competition
Existing EV companies in India
Tata Motors, Mahindra, MG, and BYD are already present in the Indian market. Tesla will face direct competition from these companies.
What will India get from Tesla?
Environmental benefits
Tesla's cars are fully electric, which will reduce pollution drastically. It will also move India towards clean energy.
Technology transfer
Tesla's automatic driving technology, battery management system, and AI-based interface can revolutionize India's auto industry.
Challenges and solutions
Lack of infrastructure
India currently lacks adequate charging stations. But the government and private companies are working rapidly on this.
Import duty and taxation
High import duty prevents Tesla from launching in India. If the government gives tax relief, India can become a big market for Tesla.
Future Prospects
If everything goes as planned, Tesla will not only sell cars in India but could also make India an export hub.
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