Mumbai, January 15, 2024 - Mahindra & Mahindra Ltd., India's foremost SUV manufacturer, has officially launched the 2024 XUV700, a testament to the brand's unwavering commitment to elevating the customer experience. This latest update, featuring a host of enhanced features, aims to further solidify the XUV700's position as a leading SUV in the market.

1. Unprecedented Luxury Upgrades

Since its initial launch in August 2021, the XUV700 has witnessed remarkable success, surpassing 1.4 lakh units in sales. The 2024 version introduces several luxurious enhancements, including ventilated front seats in the AX7L variant, memory Outside Rear-View Mirrors (ORVMs) linked to custom seat profiles, and the option of captain seats in both AX7 and AX7L variants.

The introduction of Napoli Black as an all-new colour option adds an element of sophistication to the XUV700. The AX7 and AX7L variants further offer an exclusive black theme, featuring a commanding black grille and striking black alloys. For those seeking personalization, an optional dual-tone exterior is available for an even more distinctive look.

2. Advanced Technology Integration

The 2024 XUV700 showcases Mahindra's commitment to cutting-edge technology with the Adrenox suite, now offering 83 connected car features. Among the 13 new additions are features such as the Ecosense leaderboard, M lens, and toll diary. The Firmware Over-the-Air (FOTA) capability allows for seamless updates, similar to smartphone technology, enhancing the driving and ownership experience.

A notable addition is the ASK Mahindra concierge service, offering instant support for vehicle technology-related queries through vehicle e-call on the infotainment system. Available on weekdays from 8 AM to 8 PM, this service reflects Mahindra's dedication to customer satisfaction.

3. Enhanced Customer Experience Initiatives

In a bid to provide a comprehensive customer experience, Mahindra has introduced a chauffeur training programme, initially available in metro towns. Conducted every two months, this program ensures that chauffeurs receive training from Mahindra experts on vehicle functionalities, ADAS systems, emergency handling, and understanding fault indicators.

To further elevate customer satisfaction, Mahindra has ramped up its production capacity, ensuring faster deliveries of the 2024 XUV700. Bookings for the new model opened on January 15, 2024, with demo vehicles set to reach dealerships across India from January 25, 2024.

For detailed information on the booking process and pricing, interested customers can visit the Mahindra XUV700 website.

Conclusion

The 2024 Mahindra XUV700 stands as a symbol of luxury, innovation, and connectivity, setting new standards in the SUV segment. With its sleek design, advanced technology features, and customer-centric initiatives, the XUV700 is poised to continue its success story in the Indian automotive market.

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